Newcastle-under-Lyme has come up smelling of roses in a prestigious floral competition.
The borough’s entry was declared the overall winner of Heart of England in Bloom, with top spot also being achieved in the coveted small city category, at Warwick Castle last night.
Not only that – this year’s campaign has won a horticultural excellence accolade and the borough’s 16th consecutive gold award.
The competition is the regional element of Britain in Bloom which is organised by the Royal Horticultural Society to encourage communities to improve their environment. The theme was “Greening Grey Britain” which focuses on transforming grey areas into living, planted places that enrich people’s lives.
Horticultural experts toured colourful gardens, parks and projects in July and met with green-fingered residents, community groups, schoolchildren and Council staff.
Cllr. Amelia Rout, Cabinet member for leisure and culture, said: “We are absolutely delighted and very proud that Newcastle has swept the board at such a prestigious event.
“This fantastic achievement would not have been possible without the sterling efforts of people from all sections of the community who pulled together to showcase the borough at its absolute best. My thanks also go to our sponsors who funded the campaign.
“This isn’t just a competition; it brings everyone together to make the borough a pleasant place to live, shop and visit.”
The borough represents Heart of England in the small city category of the national competition this year. The results will be announced on Friday, 27 October in Llandudno.
A ceremony for local Britain in Bloom competitors – organised by the borough council – takes place at the New Vic Theatre on Saturday, 14 October.